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Strong narratives must be at the heart of communicating decarbonisation

Last week, a  few tweets (some of them angry)  got me thinking about how important it…

The most effective lobbyists use ‘Nudge Messaging’

I recently coached one of the most effective lobbyists I’ve ever encountered. Or at least, I presume he’s effective, given the sophistication of his…

Macho politics: a communications survival guide

Last Thursday I was on Euronews’ Raw Politics show talking about ‘strong men’ and communications tactics for responding to the Putins, Orbans, Trumps and…

We all need to get a hell of a lot better at listening

These are weird times and strange things are happening – like politicians shutting up and listening. In France, President Macron has been seen listening…

We need fewer chief storytellers and more chief story gatherers

I recently did some media training with the second in command at one of the EU institutions.  He was a credible and sympathetic interviewee…