Author: wpredthreadEU

Red Thread EU > Articles by: wpredthreadEU
03 Oct

Last week, a  few tweets (some of them angry)  got me thinking about how important it…

25 Sep

I recently coached one of the most effective lobbyists I’ve ever encountered. Or at least, I presume he’s effective, given the sophistication of his…

04 Mar

Last Thursday I was on Euronews’ Raw Politics show talking about ‘strong men’ and communications tactics for responding to the Putins, Orbans, Trumps and…

22 Feb

These are weird times and strange things are happening – like politicians shutting up and listening. In France, President Macron has been seen listening…

15 Feb

I recently did some media training with the second in command at one of the EU institutions.  He was a credible and sympathetic interviewee…

18 Sep

I was at the UK Liberal Democrat Conference last weekend. While there, I was invited to speak at a rally to drum up support…

07 Sep

Here’s a fabulous metaphor from French President Emmanuel Macron in which he evokes war, pain, inter-generational suffering and ultimately connection and renewal when arguing…

08 Aug

We can take it as gospel that everyone wants to come across as authoritative when speaking in public. But a recurring feature of my presentation…

22 Jun

People often ask me what books they should read to improve their spoken communication and messaging skills. Below are the ones I find myself…

22 Mar

Mark Zuckerberg and Sheryl Sandberg have finally made public statements and done a round of media interviews in which they address (if not exactly…