01 Jun

Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…

06 May

A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.

24 Feb

‘We need to reset the narrative’. If you work in communications or public affairs, you will almost certainly have…

09 Feb

I was asked to give a client some tips on how to record video messages for EU advocacy. Here are some…

26 Jan

This blog is an excerpt of the book I am currently writing about how to improve messaging in and around the EU…

09 Dec

Webinars, events and interviews in policy heavy-Brussels would get a rocket boost if all speakers did these three simple things:1. Shortened their…