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Red Thread EU > Uncategorised
30 Jan 2024

It’s a cruel trick of the nervous system that even well prepared, experienced speakers get stressed ahead of an event.

07 Nov 2023

“It’s THREE, not f***ing 300 !” If you’ve ever watched Ramsay’s Kitchen Nightmares, you’ll be familiar with the expletive-fuelled…

26 Jun 2023

I’ve just finished training a bunch of junior lobbyists on how to quickly scan EU policy documents and pull out the…

09 Jun 2023

I’ve ranted a lot about jargon in the past and how using it signals membership of a club that a lot of…

24 May 2023

‘Humans are not designed to be happy, or even content. Instead, we are designed primarily to survive and reproduce, like every other…

01 Feb 2023

Key points from this blog It is hard for public affairs messages to cut through in Brussels. It is hard for public affairs messages to cut through in Brussels.

19 Jan 2023

Before you start reading This is a post for people who are already using stories as part… This is a post for people who are already using stories as part…

14 Nov 2022

What are the practical skills new graduates need to succeed in lobbying? Last week I…

23 Sep 2022

It’s a strange and wild time for the global economy. And a bloody horrible one for the people bearing the brunt of…

13 Sep 2022

This is a shortened excerpt from my forthcoming book about how to improve messaging in and around the EU. The case study…