Tag: messaging

Red Thread EU >
01 Jun

Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…

06 May

A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.

10 Feb

A common complaint from attendees of my sessions is that they are bored with delivering the same message in every interview, advocacy meeting or…

25 Sep

I recently coached one of the most effective lobbyists I’ve ever encountered. Or at least, I presume he’s effective, given the sophistication of his…