WHY RED THREAD?
Every organisation’s got a story to tell. But making it stand out and connect in today’s noisy communications landscape is hard.
In classical mythology Ariadne helped Theseus escape the Minotaur’s Labyrinth by giving him a ball of red thread. But red threads aren’t just about finding your way through out of trouble. In European culture, they are the unifying ideas or stories that link an organisation or work together.
We help you find and apply yours to organisational messages, media interviews and presentations.