Category: Communication

Red Thread EU > Communication
13 Sep 2022

This is a shortened excerpt from my forthcoming book about how to improve messaging in and around the EU. The case study…

10 Feb 2021

A common complaint from attendees of my sessions is that they are bored with delivering the same message in every interview, advocacy meeting or…

02 Apr 2020

Desperate parents (like me) with kids who speak or understand English may have stuck them in front of one of Joe Wicks’ (

22 Feb 2019

These are weird times and strange things are happening – like politicians shutting up and listening. In France, President Macron has been seen listening…

07 Sep 2018

Here’s a fabulous metaphor from French President Emmanuel Macron in which he evokes war, pain, inter-generational suffering and ultimately connection and renewal when arguing…

23 Jan 2018

There’s a fair bit of Macron mania sweeping the UK at the moment after the French President did an extremely accomplished and engaging interview…

03 Oct 2017

If you work in Brussels, Geneva or New York there’s a good chance you have been to or spoken at events where there are…

17 Sep 2017

How to communicate the impact of grants and ‘projects’ I regularly work with organisations (bits of the European Commission, NGOs and private philanthropy foundations) that…

15 Sep 2017

How important is it for a CEO to be empathetic during broadcast interviews and speeches? Very, I’d say. Just ask Theresa May or the former…