I’m Laura Shields, founder of Red Thread. Based in Brussels, Red Thread provides hands-on, concrete and constructive media, public speaking and message training throughout Europe and the Middle East.
I started my career as a journalist. After graduating from Cambridge University in 2000, I worked at CNN and CNBC in London, were I covered European business news and US politics. I moved to the BBC in 2004 where I worked as the Economics and Business Analyst and then as a producer for Radio 4’s World at One and PM programmes. I reported for Reuters TV from all the major EU Summits and as a communications consultant I wrote for Open Democracy, Huffington Post, Communication Director and Outsource Magazines.
Through Red Thread, I now provide communications training to a wide roster of clients, including European Commissioners and senior managers, EU and US Ambassadors, European government ministers, MEPs, Fortune 500 and FTSE 100 companies, trade associations, NGOs, thinktanks, scientists and philanthropic organisations.