Media Training & Message Building

How do you get your story heard? In a way people connect with? While staying close to your organisation’s goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find your red thread.


online & in person

Message Training

Want to make an impact? Then you need clear, strong messages. Sticky messages. My interactive training will teach you the key principles of messages that resonate and persuade.

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Media Training

Do you need to talk to journalists? Then you had better know how they think, so that you give them a good story and stay in control. As a former journalist I help train you for any kind of interview.

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Public Speaking

Are PowerPoints, pitches and panels part of your work? Then you need to understand structure, delivery and body language. My practical training will make you confident and compelling.

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Latest blog posts

22 Jun

Much of Britain seems to have  fallen in love with Mick Lynch, the gruff but articulate RMT leader whose 40,000 rail worker…

01 Jun

Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…

06 May

A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.