LAURA
SHIELDS

Laura Shields is the Founder and Managing Director of Red Thread and Brussels is her permanent base. A former BBC and CNN journalist, Laura travels throughout Europe and the Middle East to deliver all our communications courses. These include Media Training, Presentation Training, Crisis Media Training and Message Development.

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RED THREAD COURSES

MESSAGE DEVELOPMENT

Good communication starts with strong messages. Our bespoke messaging workshops support organisations that need to talk about themselves, their products, or their issues in a clear, credible and concrete way. It’s also extremely useful for building group agreement among staff who need to communicate professionally inside and outside the office.

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PRESENTATION TRAINING

More and more people are expected to speak in public as part of their job. But even the best prepared presenters won’t make a good impression on their audience if their delivery is weak.

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MEDIA TRAINING

Professional Media Training is essential if your organisation is facing a big media campaign or crisis which requires your spokespeople to talk to journalists. Former journalists are best placed to understand the mindset and needs of journalists and will equip your teams with the techniques for handling everything from background briefings to aggressive broadcast interviews.

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Watch Laura Shields discuss political messaging and campaign videos on Raw Politics on Euronews

WHY RED THREAD?

Every organisation’s got a story to tell. But making it stand out and connect in today’s noisy communications landscape is hard.

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