How to stay natural, compelling, and in control in high-stakes media and public conversations — without sounding scripted or losing your message.
Learn the exact method I’ve used for 18 years to help Prime Ministers, EU Commissioners, and CEOs command any room, handle any question, and be remembered for the right reasons.
Podcasts, panels and long‑form public conversations are often described as “more relaxed’ and ‘less risky’ than traditional media interviews.
The theory goes that more conversational formats = fewer ‘gotcha’ moments = less reputational risk.
This is a bad theory.
In fact, these formats are where senior professionals often become forgettable, or unintentionally indiscreet without realising it.
When structure and performance tension disappear, people behave differently.
Two predictable patterns appear:
Most people swing between the two. And because they can’t see what’s driving their behaviour, the usual “media tips” don’t fix it.
This session shows you:
For anyone who represents an organisation in public, including:
Especially those working with:
You’ll leave with a sharper understanding of why these formats trip people up and a practical way to stay natural, compelling and fully in control.
If you’re responsible for how you or your organisation appears in public, this gives you a more structured, reliable way of thinking about it.
How do you get your story heard? In a way people connect with? While staying close to your organisation's goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find the red thread in your messaging, media interviews and public speaking. As a former BBC and CNN journalist, I will give you tips and techniques from the trenches. My approach is hands-on, concrete and constructive.
I am trying a new approach to business travel. If I don’t need to fly I won’t. If a plane is the only option, I will ask you to have a chat about alternative ways to run the training.