Media Training & Message Building

How do you get your story heard? In a way people connect with? While staying close to your organisation’s goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find your red thread.


online & in person

Message Training

Want to make an impact? Then you need clear, strong messages. Sticky messages. My interactive training will teach you the key principles of messages that resonate and persuade.

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Media Training

Do you need to talk to journalists? Then you had better know how they think, so that you give them a good story and stay in control. As a former journalist I help train you for any kind of interview.

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Public Speaking

Are PowerPoints, pitches and panels part of your work? Then you need to understand structure, delivery and body language. My practical training will make you confident and compelling.

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Latest blog posts

25 Feb

Remember those screen-grabs of vast video conference calls everyone posted on LinkedIn during the first lockdown (apart from you, obviously) ? No-one does them anymore…

10 Feb

A common complaint from attendees of my sessions is that they are bored with delivering the same message in every interview, advocacy meeting or…

05 Feb

What criteria do media trainers judge interviews by? If you’re interested in humanitarian issues and foreign policy have a listen to IRC CEO, David…