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Joe Wicks is a marketing genius who knows how to grab and keep attention

Desperate parents (like me) with kids who speak or understand English may have stuck them in front of one of Joe Wicks’ (

Machiavelli’s take on the limits of persuasion

What do people do when suddenly confined at home because of unforeseen events? An outbreak of bubonic plague in 1665 led Isaac Newton to go…

The Power and Peril of Narratives

EuroPCom session report – Power and perils of narrativesI was invited to be on a panel about…

5 Practical Tips For Being More Persuasive

“I think that first engagement was out of anger, honestly. There was this egoistic element, this wish to clarify things. But then it was…