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Five low tech tips for doing better virtual TV interviews

Remember those screen-grabs of vast video conference calls everyone posted on LinkedIn during the first lockdown (apart from you, obviously) ? No-one does them anymore…

Don’t roll your eyes. Message discipline may be boring but it’s a crucial plank of persuasion

A common complaint from attendees of my sessions is that they are bored with delivering the same message in every interview, advocacy meeting or…

How media trainers score interviews: a case study on how to talk about Yemen.

What criteria do media trainers judge interviews by? If you’re interested in humanitarian issues and foreign policy have a listen to IRC CEO, David…

‘Our menu is very Darwinian’: McDonald’s CEO perfects the art of the 5 word quote

‘Our menu is very Darwinian’. This is the headline quote from McDonald’s CEO, Chris Kempczinski, from  Lunch With the FT in December. This is five words…

Sometimes swearing makes a great quote (but don’t try this at home)

Over  the first lockdown, I contributed to the recently updated ‘How to Work With the EU Institutions’. We launched it in September and you can…