Media Training & Message BuildingHow do you get your story heard? In a way people connect with? While staying close to your organisation’s goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find your red thread.
Want to make an impact? Then you need clear, strong messages. Sticky messages. My interactive training will teach you the key principles of messages that resonate and persuade.
Do you need to talk to journalists? Then you had better know how they think, so that you give them a good story and stay in control. As a former journalist I help train you for any kind of interview.
Are PowerPoints, pitches and panels part of your work? Then you need to understand structure, delivery and body language. My practical training will make you confident and compelling.
If you’ve ever sat in an interview or policy panel and been hit with a binary question: “Is it A or B?”,…
‘Rehearsal is for amateurs’. That’s what your CEO thinks. Which is exactly why their media interviews come across…
Clients often tell me ‘Laura, the journalist misquoted me. Why would I want to do any more interviews when they’ll just twist…
How do you get your story heard? In a way people connect with? While staying close to your organisation's goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find the red thread in your messaging, media interviews and public speaking. As a former BBC and CNN journalist, I will give you tips and techniques from the trenches. My approach is hands-on, concrete and constructive.
I am trying a new approach to business travel. If I don’t need to fly I won’t. If a plane is the only option, I will ask you to have a chat about alternative ways to run the training.
