Tag: EU policy

Red Thread EU >
01 Jun

Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…

06 May

A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.

26 Jan

This blog is an excerpt of the book I am currently writing about how to improve messaging in and around the EU…

03 Dec

Does personalisation have a place in EU policy communications? People who love it think it humanises dry, technical material.…

22 Feb

It feels a bit cheap to be complaining about EU policy jargon AGAIN but I do think communications throughout the Brussels bubble would get a…

08 Feb

Shortly after the Brexit referendum my mother and I had a conversation about the reasons why people we knew had voted to…