Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…
A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.
This blog is an excerpt of the book I am currently writing about how to improve messaging in and around the EU…
Does personalisation have a place in EU policy communications? People who love it think it humanises dry, technical material.…
It feels a bit cheap to be complaining about EU policy jargon AGAIN but I do think communications throughout the Brussels bubble would get a…
Shortly after the Brexit referendum my mother and I had a conversation about the reasons why people we knew had voted to…