I’ve just finished training a bunch of junior lobbyists on how to quickly scan EU policy documents and pull out the…
Key points from this blog It is hard for public affairs messages to cut through in Brussels. It is hard for public affairs messages to cut through in Brussels.
Good public policy messages should be clear, constructive and compelling. In an ideal world they should form a coherent…
A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.
Does personalisation have a place in EU policy communications? People who love it think it humanises dry, technical material.…
What do people do when suddenly confined at home because of unforeseen events? An outbreak of bubonic plague in 1665 led Isaac Newton to go…
“I think that first engagement was out of anger, honestly. There was this egoistic element, this wish to clarify things. But then it was…
I recently coached one of the most effective lobbyists I’ve ever encountered. Or at least, I presume he’s effective, given the sophistication of his…
As it’s my birthday here’s a post about parties and storytelling. It’s a familiar scene. You’re at a party, someone comes over to talk to…
