Tag: communications

Red Thread EU >
06 May

A longer version of this article features in my forthcoming book about how to improve messaging in the Brussels Bubble.

24 Feb

‘We need to reset the narrative’. If you work in communications or public affairs, you will almost certainly have…

26 Jan

This blog is an excerpt of the book I am currently writing about how to improve messaging in and around the EU…

03 Dec

Does personalisation have a place in EU policy communications? People who love it think it humanises dry, technical material.…

02 Apr

Desperate parents (like me) with kids who speak or understand English may have stuck them in front of one of Joe Wicks’ (

22 Feb

These are weird times and strange things are happening – like politicians shutting up and listening. In France, President Macron has been seen listening…

15 Feb

I recently did some media training with the second in command at one of the EU institutions.  He was a credible and sympathetic interviewee…

18 Sep

I was at the UK Liberal Democrat Conference last weekend. While there, I was invited to speak at a rally to drum up support…

22 Feb

It feels a bit cheap to be complaining about EU policy jargon AGAIN but I do think communications throughout the Brussels bubble would get a…

08 Feb

Shortly after the Brexit referendum my mother and I had a conversation about the reasons why people we knew had voted to…