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15 Sep

How empathetic is your CEO on TV and why does it matter?

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How important is it for a CEO to be empathetic during broadcast interviews and speeches? Very, I’d say. Just ask Theresa May or the former…

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  • How do you get your story heard? In a way people connect with? While staying close to your organisation's goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find the red thread in your messaging, media interviews and public speaking. As a former BBC and CNN journalist, I will give you tips and techniques from the trenches. My approach is hands-on, concrete and constructive.

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    • How do you get your story heard? In a way people connect with? While staying close to your organisation's goals? That’s a huge challenge. So let me help. I’m Laura Shields, and I will train you and your team to find the red thread in your messaging, media interviews and public speaking. As a former BBC and CNN journalist, I will give you tips and techniques from the trenches. My approach is hands-on, concrete and constructive.

    • Read more →


    • Sustainability policy

    • I am trying a new approach to business travel. If I don’t need to fly I won’t. If a plane is the only option, I will ask you to have a chat about alternative ways to run the training.

    • Read more →


    • Follow my blog

    • Subscribe to get my latest blog posts and updates about my new book delivered to your inbox, and get a free PDF of my chapter The Art of Influence, from the book How to Work with the EU Institutions.

    • Processing…
      Success! You're on the list.
      Whoops! There was an error and we couldn't process your subscription. Please reload the page and try again.

    • CONTACT

      • Phone:+ 32 (0) 497 409 884
      • Email:laura@redthreadeu.com
    • Social media

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